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Feed your mind with these informative articles and blogs by MasterMind Digital Marketing
To help you make sense of everything, we’ve put together some of the most frequently asked questions about digital marketing.
Often, there’s confusion about what exactly counts as digital marketing, and we get why! It’s a vast field but simply put, digital marketing can include any marketing which happens in the online realm and/or which involves a phone, laptop, tablet, or another device, which can connect to the internet.
A social media post, a paid ad on Google, SEO efforts, a blog post, an email, or an app are all small examples of the overall world of digital marketing.
Digital and online channels have been part of our lives for decades now, but usage of mobile phones, the internet, and other technologies has increased rapidly since the COVID-19 pandemic. The reality is that the digital environment isn’t going away anytime soon.
The way people consume information and content has changed with the times, and businesses need a strong online presence in order to find, attract, and keep customers. After all, those customers practically live online these days!
Plus, digital marketing has the added benefit of being measurable and agile; you can quickly adjust campaigns based on rich data, which is a marketer’s dream.
Keyword traction usually begins month 2, and as the campaign’s momentum builds, first page rankings for local are typically seen within 3-4 months, depending on the competitiveness of the Above the fold (position 1-5) first page results are usually seen within 9 months.
The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.
With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.
The coveted top spot on Google is the holy grail of digital marketing. But there’s no quick fix to getting it. A variety of digital marketing strategies come together to get a business or web page to “rank” (show in the top search results) on search engines.
These strategies all play an important role and include identifying keywords or phrases, optimizing website pages for these keywords, improving the website experience, driving traffic to your website via other channels, developing content that people share and find valuable, and using paid advertising to leapfrog other results. Over time, different pages on your website should climb up the Google rankings when people are searching for your products, services, or content related to your business.
That depends on who you are, really! Often, business owners, marketers, or entrepreneurs can do certain parts of digital marketing, but not all of it. An agency can be helpful in terms of devising a coherent strategy, allowing you to make use of experts to get better results, and figuring out where to best spend your money. But you don’t have to outsource all (or any) of it, especially if you’re willing to learn and already have a knack for, say, writing social media captions or interpreting analytics data.
Much like any other marketing, costs can vary dramatically from business to business. However, unlike traditional marketing, there are some ways to leverage digital marketing for free. SEO, for instance, is largely free and requires only your time and effort. Starting and posting to a social media page is free or very low-cost too.
That said, you will likely need to spend money on paid advertising such as PPC and display. You may also need to spend on things such as a great CRM or email automation software, or on content production for relevant channels. Depending on your skills, you’ll likely also need to pay someone to implement and manage various strategies which will help you to succeed in the online space.
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.
By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.
